“This is a must read for all startups and their stakeholders.”
-Steven Gary Blank, author of The Four Steps to the Epiphany
In April 2010, Brant Cooper and I finished writing The Entrepreneur’s Guide to Customer Development [Downloadable PDF Excerpt].
Within it, we teach how to do Customer Development, an essential component of the Lean Startup philosophy.
Learn how to:
- Develop and iterate your “Minimal Viable Products” (MVPs)
- Segment markets, position products and when to pivot
- Find prospects and how to approach them
- Validate before scaling
We call it a comprehensive “cheat sheet” and it includes:
- Interviews and case studies with entrepreneurs/founders such as Fabrice Grinda (Zyngy and OLX), Ranjith Kumaran (YouSendIt), Bruce Moeller (DriveCam) and Jeff Smith (Sonic Mule)
- Practical Customer Development and Lean Startup strategies and tactics
- Known pitfalls to avoid
- All original content
You can learn more and buy it at CustDev.com.
“Any and every startup founder needs to do Customer Development. No startup founder should be without this book.”
- Hiten Shah, Founder of KISSmetrics
