I just backed this project. I love the way they packaged the pledge levels.
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Diaspora’s Success on KickStarter due to T-Shirts
by Patrick on 09. Jun, 2010 in Black Swans, Crowdfunding, Pricing
Cutting to the chase My final analysis on Diaspora’s hyper-successful crowdfunding strategy demonstrates that they sold 1,942 more $25 pledges than they “should have” because of their t-shirt strategy, resulting in additional $48,550 just for the $25 pledge category! Take a look: Here is what that chart “should” look like: This was because to get [...]
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