Update: Manu has updated his post with an excerpt from mine as well as some additional thoughts. I think we’re on the exact same page. – I just came across a post by Manu Kumar wherein he, riffing on Customer Development, writes about the importance of and need for what he calls: Revenue Development. He [...]
Archive | Pricing RSS feed for this section
Kickstarter Project: Seedbomb Vending
I just backed this project. I love the way they packaged the pledge levels.
Diaspora’s Success on KickStarter due to T-Shirts
Cutting to the chase My final analysis on Diaspora’s hyper-successful crowdfunding strategy demonstrates that they sold 1,942 more $25 pledges than they “should have” because of their t-shirt strategy, resulting in additional $48,550 just for the $25 pledge category! Take a look: Here is what that chart “should” look like: This was because to get [...]
Buy The CustDev Book
Subscribe
